Artículos y ensayos
Sales, Marketing, Commercial or Growth? Which “Chief” Do You Need and Why?
In a competitive, customer-centric world, the evolution of sales and marketing roles has reshaped the C-suite. From CMOs to Chief Growth Officers, organizations grapple with finding the right title—and leader—to drive strategic growth. We explore insights from four industry leaders to answer: which is the right fit for your organization?
