As a seasoned marketing and communications executive, Chris Swee sets the tone for all of Boyden’s marketing initiatives worldwide as the Global Chief Marketing Officer.  Known for his roll-up-the-sleeves and hands-on approach, Chris leads the marketing team in developing a robust content marketing platform that promotes the Boyden brand globally while supporting individual office and partner efforts around the world.  

Professional Focus

  • Over 30 years experience building brands across a wide range of industries and sectors
  • Responsible for strategic leadership and direction of Boyden World Corporation’s global marketing
  • Leads the BWC Marketing team in building global as well as local programmes
  • Drives evolutionary development of Boyden's digital platforms, including Boyden's website, intranet and social media channels
  • Develops and maximizes content marketing as the strategic platform to build Boyden's brand globally
  • Partners with Boyden World Corporation’s Technology and Finance teams to support the firm’s strategy initiatives as determined by our Board of Directors
  • Serves as liaison to numerous Practice Groups, including Leadership Consulting and Interim Management, and supports the firm’s Board of Directors Business Planning and Performance Committee

Business Expertise

  • Previously Boyden's VP, Learning & Development (2014 - 2019); Global Head of Marketing (2020 - 2022); promoted to CMO in 2022
  • Seasoned advertising and marketing executive with diverse background in a range of sectors, categories and clients
  • Started a marketing communications firm specialising in building brands for mid-sized B2B companies
  • Successful track record of managing relationships, building client services infrastructure and operations, developing strategic integrated marketing programs, articulating and crafting brand platforms, and cultivating new business development
  • Worked with major brands, including running the Foot Locker portfolio of brands at Bates USA; developing vendor-supported marketing opportunities with Nike Reebok, Adidas, Fila, Starter, the NFL, NBA, MLB; worked on prestigious brands such as Sony, JVC, MasterCard International, G.H. Bass, Unilever, Millward Brown, Charles Schwab

Additional Expertise

  • Business Development
  • Consumer & Retail
  • Education & Training
  • Healthcare & Life Sciences
  • Industrial
  • Marketing and Advertising
  • Not-For-Profit
  • Professional Services

Education & Certifications

  • BS Communications Management degree from Ithaca College (US)

Contact Chris Swee today and let's get started

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